At United Colors of Benetton Factory

A call from Michel Mallard and a few hours later I’m at the United Colors of Benetton factory, the Laboratory of ideas for communication founded by Oliviero Toscani.

I think you learn about Oliviero just by watching him. She has a strong presence, like her campaigns, and shows her passions with just a glance.

I did a workshop at the Benetton Factory about digital books and new technologies and they made this video for me. During these trips Michel and I did the new cover design for the Modern Cults collection.

Until then I had not thought about the marketing of this project and, of course, I had a tremendous school seeing up close, in just seconds, how a great artist and communicator transmits his ideas, no matter how foreign they might be to me many times.

Publicaciones Similares

Deja una respuesta

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *